The “Quantitative Marketing” concentration would be replaced by the “Big Data and Quantitative Marketing” concentration for students admitted in the 2019-20.

IBBA students opt for
double concentrations

General Finance + Marketing
the most popular double concentration combination

Statistics of Class of 2017

You will first fulfil your major requirements and then be able to select your concentration area based on personal interest. Concentration requirements can be fulfilled by selecting elective courses offered through the individual departments. IBBA offers nine unique concentration areas, with no intake limits. You may select up to two, as each requires at least five courses.

  • Business Analytics

    Modern businesses need to make managerial decisions in the presence of vast amount of information generated through technology-based transactions in various business processes. These organisations use data management, statistical methods and quantitative modeling skills to analyse their internal and external business environments and gain strategic advantages over their competitors. This concentration will equip students with knowledge and tools that can help them derive useful information from business data and utilise the information intelligently in making faster and more effective business decisions.

  • Business Economics

    In order to maintain a competitive edge, business leaders are required to have an in-depth understanding of the dynamic environment in which it operates and the ability to quickly come up with insights and solutions. The structured programme of this concentration is designed for those seeking to apply managerial economics to solving problems and understanding real-world business environments. Courses in this concentration provide an economic perspective on how enterprises operate in a market environment, particularly in corporate strategy formulation and decision-making. Emphasis will be on the application of economic principles and theories to major business decisions. Advanced macroeconomics and its applications on global economy will also be discussed.

  • Finance

    The Finance concentration consists of a comprehensive curriculum covering mainstream subjects such as corporate finance, investments, financial institutions, and related subjects such as insurance and real estate. To meet the need of different students, the Department of Finance offers a long list of courses for this concentration. In response to the needs of Hong Kong and Chinese Mainland’s financial markets, course coverage will emphasize the Hong Kong and Chinese Mainland’s institutional environment. However, students will also be exposed to international issues and practices. Graduates with this concentration can work in business and finance areas or pursue advanced studies in finance.

  • Entrepreneurship

    The Entrepreneurship Concentration (or the DING programme) centers on the mission “to put a ding in the universe”. The concentration aims to equip students with a mindset and competence to create and/or lead an innovative organisation around the world. The curriculum kicks off by entrepreneurial “D”iscovery with courses for the development of entrepreneurial mindset and strategic opportunity recognition and exploitation. The second stage focuses on “Innovativeness”, “Newness”, and “Growth”: how new business ideas and products can be developed to take advantage of multiple sources of innovation such that new or existing organisations can grow and sustain in dynamic and competitive environments. The curriculum will wrap up by a capstone course that aims at providing experiential learning to students to have real entrepreneurship practice and opportunities for networking. This concentration prepares students for the success of exciting career in professions (in technology sector, business consultancy, global and digital economy, and social enterprises or non-profit organisations), and life-goal pursuit that requires solid knowledge of entrepreneurship complemented by concrete skills and experiences.

  • Human Resource Management

    The Human Resource Management Concentration instills in students a systematic approach to managing organisations through the functions of planning, organising, leading, communicating and controlling. Students also learn to appreciate the importance of innovation and change management in enhancing organisational performance. Besides the core understanding of organisational behavior, several professional human resource management courses, such as Human Resource Planning and Staffing, Human Capital Training and Development, Managing Employment Relations, Leadership Development and Global Strategic Human Resource Management, are offered.

  • Management of International Business

    With a team of top ranked international business faculty and continuous commitment in offering unparalleled international business education, the MIB concentration has been welcome by students who desire to work overseas or in a globally-connected organisation, develop a global and culturally-sensitive business mindset, as well as leverage business opportunities and mitigate problems arising from differences in countries and cultures. The MIB concentration holds a vision to prepare students for a career capitalising on a global business worldview and opportunities spanning across borders. The unprecedented curriculum is composed of progressive and transformative learning with courses that are designed to engage students in understanding global business environments, solving strategic and management issues related to multi-cultural businesses or multinational corporations, as well as keeping updated about current thematic global management concerns. In addition, MIB students will have vast inter-cultural interactions and networking opportunities via various experiential learning initiatives throughout the curriculum. Students graduating from the concentration are adroit at leading teams and organisations in the global economy.

  • Marketing

    This concentration is designed for students with interest in marketing such as integrated marketing communications, advertising, brand management, service marketing, strategic marketing, etc. This marketing concentration emphasizes the balance between marketing theories and real world practices. Students will be given opportunities to expose to the dynamic marketing world through activities outside classroom such as joint-projects with international corporations; seminars delivered by renowned business executives; company visits and so on. This concentration will nurture students to realise their potential and become successful future marketers.

  • Big Data and Quantitative Marketing

    In the big data era, many organisations collect and maintain huge amount of customer data which can be analysed and applied to support marketing decisions. There is a strong demand in Hong Kong and China for quantitative marketers who are well-versed in data analytics, statistic modelling and computer science knowledge while they speak the language of marketing. In view of this new marketing trend, the Department of Marketing has offered a new concentration focused on big data and quantitative marketing to BBA students since Fall 2010. This concentration prepares students an exciting career to work as quantitative marketers, business analysts, internet marketers, managers of BIU (Business Intelligence Unit) in various industries.

  • General Business

    This concentration area covers a wider scope of management and business issues. It offers great flexibility to students to tailor-make their studies to suit their individual interests.