The Integrated BBA (IBBA) Programme offers you the ultimate freedom to customise a curriculum that truly suits your interests and aspirations. The programme boasts nine concentration areas, from which you are at liberty to select your specialisation. You may also choose to pursue double majors, dual degrees and minors as needed to achieve your dreams.

The programme’s prestige and flexibility attract students from all over the world, making IBBA students among the most diverse groups on campus. Enjoy exploring different perspectives on today’s most pressing topics and ideas alongside a high-achieving group of peers from all walks of life. As an IBBA student, you will also have access to a host of resources to enhance your learning. Mentorship programme, partnership courses and internship opportunities are ready vehicles that will guide you in making sound business decisions amidst innovation and change. You will form strong relationships across the business world and have the groundwork laid for a fruitful and professional network.


1st Business School
in the Region

About CUHK Business School


Start with the foundation

9 Distinctive
with no intake limit

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Global Experiential Learning Opportunity

Explore the world

96% Students
have completed
at least one internship prior to graduation

Imagine your future

Dual Degree Programmes
with renowned overseas institution

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Meet our students

Current Students

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Your Development

IBBA graduates possess a unique combination of well-rounded foundational business knowledge and a specialised area of expertise. We aim to equip you with the following:

  • Effective business communication skills
  • Strong, applicable analytical and problem-solving skills
  • Ability to integrate business knowledge in a professional setting
  • Confidence to propose strategies and make decisions in a global environment
  • Awareness of ethical business issues
  • Expertise in one or more functional areas of business management